La Livraison, Une Affaire Qui Roule, dès le Petit-Déjeuner !
Le dîner et le petit-déjeuner livrés dynamisent le marché de la livraison et Les Millenials mènent le bal
Les commandes livrées affichent une croissance de 20 % en 2018
Dinner and breakfast energize the delivery market - Millenials lead the way
Delivered orders show 20% growth in 2018
The NPD Group, one of the world's leading market research companies, and Sirha official research partner, as studied the delivery of food in France. The sector is performing better than ever, recording a 20% growth in commercial catering (figures to September 2018), thanks in large part to fast food restaurants. As a true social phenomenon, the delivery currently totals 160 million visits in commercial catering (excluding canteens), or 3% of total market visits. And it starts early in the morning!
Followers from morning to evening
Although it concentrates only 17% of orders, breakfast records an increase of over 15% in one year - a leap forward that allows the breakfast delivered to establish itself as a new growth driver in bakeries/sandwich shops. However, the highlight of meal delivery is undeniably dinner, which alone accounts for half of the orders (49%), and is progressing with the same dynamism as breakfast in one year.
Breakfast is however a very promising leverage for all circuits of the out of home sector, whether in -store or delivery. NPD has synthetized in a simple infographics the different drivers of this booming consumption moment, and the best-sellers of turnover all over the world
Come and meet Maria Bertoch, Foodservice Industry Expert, The NPD Group, on the occasion of her two presentations on Sirha TV set, on Monday 28th and Tuesday 29th January at 2PM. She will introduce the last conclusions of the CREST survey , and the main trends and biggest drivers of the out-of -home (OOH) business in Europe and the World
Find the complete survey on NPD
